I’m Kelly, an Enterprise Design Leader
I design high-performing experiences and teams.
Impact
100%
Retention
$2.3M+
Cost Savings
$13.5M
ROI-generating
Built & Led 7
Distributed Teams
Areas of Expertise
Design & Research
My foundational craft that enables the team and business to be successful.
Product & Engineering
My closest partners to align with on the Who, Why, When, What and How.
Team Strategy
People are the answer, because without people businesses don’t exist.
Business Strategy
Successful experiences start with understanding the business’ industry, goals, and current ecosystem.
About Kelly
In the third person for ease of use as a bio.
Kelly is a transformational Design Leader with 15+ years experience, driving product innovation and business growth by applying systems thinking and design craft to make user flows more efficient and trustworthy. She has a proven track record of building and scaling high-performing design teams across Fortune 500 companies and Series A-E startups in eCommerce and Enterprise platforms across industries: consumer goods, fintech, developer tools, and insurance.
She puts the development of her team first, to ensure that they understand how to balance their advocacy of users, alongside the business objectives. By building teams composed of complimentary skills, she enables the building and maintenance of strong digital experiences in parallel with team development.
Kelly’s mission is to unlock human potential through the products and experiences we design and the teams we build, ensuring that every individual has the support, resources, and opportunities they need to do their best work.
Testimonials
Success is a Team Effort
Kelly’s been one of the strongest managers I’ve had in my career, and she clearly cares deeply about her team and continually growing in her own management practice. I’ve learned a lot from her as a team member, but also as a new manager myself, she’s continued to be a very helpful mentor. I’ve found myself reflecting on her style and her abilities and what I want to carry into my own management style.
Katherine Olvera – Senior UX Design Manager – Wayfair
Kelly is a strong and caring manager, mentor, and leader. While at EverQuote, she supported my growth, taught me new skills, and advocated for design across the organization. She inspired me to challenge myself in my work and tackle problems I found interesting.
Carolina Rago – Lead Product Designer – EverQuote
In 2022, our organization embarked upon a massive re-platforming of our buyer platform. Kelly’s leadership on this project led to data-driven system design backed by user research and frequent feedback. Under Kelly’s leadership, the platform’s user experience was so intuitive, we were able to save weeks in onboarding time for our sales support teams. In addition, our developers were able to build user interfaces at 2x the speed they were previously by utilizing the enterprise design system.
Kate Ammann – VP of Product – EverQuote
What truly sets Kelly apart, though, is her leadership. She doesn’t just lead a design team—she really develops a dedicated team built on trust. She inspires those around her with her passion, cultivates a high-performing team culture, and invests deeply in the success of every individual she works with. Kelly has a rare ability to zoom out and think strategically while ensuring every design decision is anchored in user and business outcomes.
She’s exactly the kind of design director you want at the helm of complex, mission-critical tools—especially in fast-paced environments.
Rachel Martino – Senior Manager Operations, Continuous Improvement – Honor Technology
Kelly excels at both strategic leadership and hands-on contribution. During our time together, she drove significant business impact through projects. What I valued most was her service design approach—she consistently pushed our team to think contextually about how our work connected across the entire user journey. She’s also a thoughtful manager who creates space for team growth and brings fresh perspectives to long-standing challenges.
Rose Kue, FRSA – Senior Staff UX Researcher – Honor Technology
Kelly is very knowledgeable about the the principles behind a well designed system that takes the user’s wants and needs into account. She has been amazing in working with people from other principles (e.g. Product and Engineering) and collaborating.
As an engineer and engineering manager I found it very easy and productive working with her and her design team.
Apostolis Bessas – Principal Engineer, Manager – EverQuote
Let’s talk about building teams and experiences.