Kelly is a transformational Design Leader with 15+ years experience driving product innovation and business growth through systems
design that make user flows more efficient and trustworthy. She has a proven track record of building and scaling
high-performing design teams across Fortune 500 companies and Series A-E startups in eCommerce, healthtech, insurance,
and fintech, and across platforms from mobile to enterprise. She puts the development of her team first, to ensure that they are
set up to enable the business to meet its goals, while meeting their professional goals. This has enabled her to deliver measure
impact such as: $264K+ annual cost savings, 12% increases in user satisfaction, 50% acceleration of revenue goals, and 100%
retention of key talent.
Kelly has built successful teams and products by:
- Scaling teams strategically – From individual contributors to managers across multiple disciplines, I take time to ensure the make -up of the team has the skills and potential to match the needs to the business
- Creating growth-centered cultures – Implementing personalized development frameworks, competency matrices, and career progression pathways that align individual aspirations with business needs
- Establishing design as a business partner – Translating user insights and behavioral science, into strategic business decisions, securing executive buy-in, and demonstrating ROI through data-driven experiences
- Building operational excellence – Implementing design systems, processes, and frameworks that enable cross-functional teams to focus on high-impact work while maintaining consistency at scale
- Fostering psychological safety – Creating environments where team members feel empowered to take creative risks, share work in progress, and grow through experimentation and feedback
Diverse Experience
- Strategic UX Leadership: 10+ years elevating product design through vision-setting, team development, and cross-functional influence. Consistently achieving higher engagement, and measurable impact across platforms.
- People-Centered Leadership & Development: 8+ years transforming design teams through individual mentorship, personalized growth plans, and skills-based development—consistently achieving higher engagement, retention, and measurable improvements in job satisfaction and team performance
- Empowered Product Team Leadership: Strategic coaching of cross-functional teams through discovery-to-delivery processes, ensuring shared accountability for outcomes and design excellence throughout the product lifecycle
- Cross-functional Influence: Building capabilities, knowledge, and alignment across Product, Engineering, Data Science, Marketing, and Operations through clear communication, coaching, and strategic leadership development
- Human-Centered Design & AI Integration: Deep expertise in human-centered design, leveraging behavioral science and AI tool integration throughout the creative process, to deliver engaging, inclusive experiences for diverse user groups.
- Accessible Enterprise Software Design: Deep experience designing WCAG-compliant, intuitive SaaS platforms that simplify complex workflows and solve real user problems without friction
- Visual Excellence & Product Craft: Commitment to extraordinary visual design standards and quality execution, balancing aesthetic delight with functional usability to create effective and efficient user experiences.
- Systems Thinking for Enterprise Solutions: Optimize end-to-end experiences via business knowledge, user journeys, and dependency mapping while developing team capabilities to think holistically. Resulting in operational cost savings.
- Design Operations & Scaling: Building scalable design systems, team processes, and quality standards that maintain excellence while supporting rapid organizational growth
- Systems Thinking: Optimizing end-to-end experiences through business knowledge, service blueprints, user journey mapping, and dependency analysis while developing team capabilities for positive ROI
- Regulated Industries: 10+ years designing WACG compliant enterprise solutions in healthcare, insurance, and finance—navigating, SOC 2 compliance, HIPAA requirements, role-based workflows, and regulatory constraints
- Startup Scaling: 0-to-1 product development expertise with a proven track record of growing high-performing teams alongside rapidly scaling businesses